The Cruise Deals section of the Royal Caribbean site features fantastic deals for different types of experience and traveler.
Our analysis showed that by optimising the Cruise Deals area of the site specifically, Royal Caribbean could benefit from a huge opportunity to increase rankings, traffic and bookings.
The Blueclaw team’s Cruise Deals focus demonstrates the great results that can come from:
Following our on-site technical audit, keyword & content analysis and competitor benchmarking, the SEO team developed a heavily technical but commercially focused strategy based around three core areas:
A new site hierarchy with changes to better target keywords was created, based on keyword research and opportunities identified and mapped to the correct pages – including location-based pages too.
Working with Royal Caribbean’s team to change from one single Cruise Deals page to the creation of multiple, specific Deal pages, our aim was to more accurately target key phrases in line with the user intent and their buying journey. From here we:
Our focus on the Cruise Deals section of the Royal Caribbean site has delivered measurable success on every level – rankings, relevant traffic and bookings, and rapid ranking improvements: