The 4 Pillars of Player Acquisition in iGaming

The white paper focuses on the essentials, or four pillars, needed to have a successful SEO strategy in iGaming.

Having a strong SEO strategy is as much the result of getting all of these constituent parts working in as it is about each of them working individually.

Martin Calvert
Martin Calvert

  • On-site technical SEO
  • Content marketing, off-site SEO and link earning
  • Customer experience and engagement
  • Paid search and social

Whether you’re a global operator or an ambitious affiliate, this guide sets out the mix of strategies need to beat your competitors, and win profitable players.

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