Resources
Testing Google Responsive Search Ads - Insights for Brands and Agencies
Responsive Search Ads have been introduced by Google to make the lives of time-starved marketers easier - but there’s no one magic bullet to achieve high performing ad campaigns.
This white paper delves into the detail of our first RSA test campaign including the parameters our biddable team set, our methodologies and the results we found across different stages of testing.
Whether you’re totally new to Responsive Search Ads, or have tried out the format for your own brand or agency clients, we hope this white paper helps to plan your next RSA campaign!
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In this white paper..
- Learn what Responsive Search Ads are
- Understand the building blocks of an Responsive Search Ad Campaign
- Read about our testing framefork for RSA ads - and the results!
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6 SEO Considerations You Need to Address to Succeed in the Finance Sector
This whitepaper provides marketing working within the Finance sector with 6 key SEO considerations to address in order to succeed within the sector.
Player Engagement in iGaming - Maximising FTDs with Conversion Rate Optimisation
iGaming operators and affiliates must get closer to customers in order to drive profitable growth. This guide gives gaming marketers the insights that will support customer-first view of acquisition and growth.
27 eCommerce SEO Tips For 2020 Guide
For fresh eCommerce insight, this short briefing paper is a great starting point to informing which SEO Services are suitable for your ecommerce project - download it now!
The Ultimate SEO Guide for Travel, Tourism and Hospitality
Travel SEO is highly competitive - the Ultimate SEO Guide for Travel, Tourism and Hospitality equips travel marketers to build an exceptional travel SEO strategy.
The 4 Pillars of Player Acquisition in iGaming
The white paper focuses on the essentials, or four pillars, needed to have a successful SEO strategy in iGaming.
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