Resources
The Ultimate Guide to Google Smart Bidding for Google Ads
Smart Bidding in Google Ads allows experienced PPC practitioners, and busy in-house marketers to easily add new levels of automation to their campaigns.
This guide gives you everything you need to know - and includes the results of our most recent Smart Bidding experiment, revealing exactly what happened when we trialled Smart Bidding with a major eCommerce client.
As markets become more competitive and advertising channels and methodologies become more sophisticated - and complex - Google’s Smart Bidding functionality has been introduced to provide automated assistance, focused on your commercial goals.
Whether you’re looking to maximise conversions, control cost or expand visibility, Smart Bidding has an approach designed for you - this guide gets into the details, while also identifying potential pitfalls.
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This guide includes..
- A complete introduction to Smart Bidding - who it’s for and why it’s worth your time
- In-depth insight into the automation Goals you can set with smart bidding - with clear case examples
- Some warning points - what to watch out for when launching Smart Bidding automation
- …and more!
View Our Other Resources
6 SEO Considerations You Need to Address to Succeed in the Finance Sector
This whitepaper provides marketing working within the Finance sector with 6 key SEO considerations to address in order to succeed within the sector.
Player Engagement in iGaming - Maximising FTDs with Conversion Rate Optimisation
iGaming operators and affiliates must get closer to customers in order to drive profitable growth. This guide gives gaming marketers the insights that will support customer-first view of acquisition and growth.
27 eCommerce SEO Tips For 2020 Guide
For fresh eCommerce insight, this short briefing paper is a great starting point to informing which SEO Services are suitable for your ecommerce project - download it now!
The Ultimate SEO Guide for Travel, Tourism and Hospitality
Travel SEO is highly competitive - the Ultimate SEO Guide for Travel, Tourism and Hospitality equips travel marketers to build an exceptional travel SEO strategy.
The 4 Pillars of Player Acquisition in iGaming
The white paper focuses on the essentials, or four pillars, needed to have a successful SEO strategy in iGaming.
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