Paid Search Audits

Our Thorough Audit Process

Proper account structure and set up are critically important for successful results via PPC.

If you suspect you’re wasting budget as a result of poorly set up Google or Microsoft Ads campaigns, Blueclaw can give honest advice and recommendations to find efficiencies and grow ROI. We have a 10-step process in place to fully audit current campaigns, and their effectiveness in reaching your goals.

Our Approach

Upon fully understanding your unique set of challenges, requirements and campaign goals, our team of experts will analyse your account to highlight areas of weakness and points for improvement.

All aspects of the campaigns on the flow chart above are looked at. Everything from brand USPs in ad copy, to effective use of both in-market and remarketing audiences, and utilizing device bid adjustments.

All elements that make up account Quality Score (Expected CTR, Ad Relevance and Landing Page Experience) are also reviewed, to see where the weakest campaign areas lie. The Blueclaw team makes recommendations based on the findings, whether it is a stronger call-to-action to boost CTR, tighter keyword themes to boost ad relevance or site improvements to enhance landing page experience.

Data-Driven Insights and KPIs

Being an agency with a strong SEO background, we also look to find areas of potential synergy between organic and paid search if your site ranks strongly organically for certain terms.

It’s not only about what is in the account – we deliver insights on your competitive landscape to benchmark your performance against others, and provide recommendations on everything from keyword selection and bid levels, to offers highlighted within the ads.

Once the audit is complete, we propose and execute a 3-12 month actionable strategy primed to boost performance and grow revenue.