With over two thirds of the UK adult population on social media, it’s a safe bet to say that your target customers are on there too. If not on Facebook, then on LinkedIn. If not on TikTok, then on Twitter.
A huge strength of paid social targeting is the wealth of interest-based audiences at your fingertips. Want to target women aged 25-35 who are into fitness, or UK action film fans? Whatever your target customer, the Blueclaw team is on hand to help translate this into tangible audience groups that are valuable to your business.
It’s becoming increasingly difficult for brands to grow organically on social media as the space becomes more crowded and algorithms change. This is where paid social becomes valuable, and by targeting tailored content to specific audiences relevant to your business, results will take care of themselves.
With a specialist team of paid social experts, and the support of our data insights, search and creative teams, we have the tools to drive a successful campaign from start to finish.
Not only that, but our experience managing multiple social platforms means that any paid social strategy we produce is fully integrated and the most relevant platforms are selected.
With strong partnerships with Facebook and LinkedIn, we have exclusive access to new formats and audiences, as well as a whole suite of tools that provide deeper data insights to inform our next move.
Our data-driven approach sets us apart from the rest, as we put your business objectives and tangible KPIs at the heart of everything we do.
Facebook and (Instagram – managed through the Facebook ad platform) is one of the most powerful platforms to target highly specific audiences due to the sheer number of Facebook groups and pages out there.
We apply demographic, behavioural and geographical criteria to deliver high-performing social advertising campaigns.
Twitter is a continuous conversation – understanding the most effective ways to engage audiences and drive profitable clicks is essential.
Twitter Ads has the unique feature to target by keywords mentioned, giving you the ability to target users who engage in conversations that are relevant to your products or services.
Snapchat provides compelling, visual-rich advertising options at a variety of budget options.
Interested in exploring Snapchat or other social channels? Our biddable team will develop a bespoke plan for your brand.
Home to over 650M business professionals, LinkedIn remains the B2B advertising platform of choice, with an enormous variety of ad formats available ranging from newsfeed posts to highly-targeted InMail engagement.
As B2B customers tend to have a longer purchase journey, providing your audiences with targeted on-site content such as blog articles or gated webinar content via LinkedIn is an effective way of getting them on-site to re-target with more sales-focused ads.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.