A leading cloud computing provider, iomart provide exceptional service across the UK and globally.
Within the first few months of working with Blueclaw, iomart saw an increase of 4000% year on year in lead volume and an 86% decrease in CPA.
The Blueclaw team were approached by iomart to put together a Paid Search strategy that not only successfully migrated their existing Google Ads account but provided high quality leads, reduced lead CPA and increased lead volume.
The team were met with 3 significant challenges for the account:
To meet these challenges, the team developed a 5 point strategy designed to reduce the CPC through quality score optimisation and increase conversion rate by ensuring they delivered the right messages and user journeys to the audiences being targeted
As part of their 5 point strategy, the Blueclaw Paid Search team focused on: