Mobile Phones Direct is the largest independent mobile phone retailer in the UK.
Operating entirely online, the company has a great reputation in a market characterised by strong competition from high street retailers, phone manufacturers and operators.
The Blueclaw team provided MPD with a Paid Search strategy that leveraged a vast volume of data to continually scale the number of transactions whilst improving profitablity.
Mobile Phones Direct approached Blueclaw with the task of using Bing and Google Paid Search to grow their market share and position in the ultra competitive phone contract sale market.
To continually improve profitability and scale the number of transactions, Blueclaw’s strategy leveraged a vast volume of data., including the following:
To implement their strategy, the Blueclaw team focused on the four following areas of Paid Search: