The digital world is fast paced, with the top news continually being replaced by something bigger or better. Knowing the latest trends and news can help you to identify up and coming trends, get on board with the latest ‘hype’ and spot any opportunities for you and your clients.
With that being said, here’s a little round up of the last week or so in the digital world.
Digital on the Up
Last Monday (2nd March 2015), Econsultancy reported the key findings of their Marketing Budgets 2015 Report; which acts as a guide for the general health of the marketing industry, in the form of a delightful infographic. It points towards an exciting 2015 with a continued investment in Digital Marketing, with 77% of companies looking to increase their Digital budget – up from 71% in 2014.
The New Mobile-Friendly Algorithm
There were a few interesting snippets to come out of SMX West last week, and one is concerning April 21st 2015 – note it down in your diary. For what must be the first time ever, Google publicly announced a new Algorithm change, a full 7 weeks in advance towards the end of February.
The update, concerning Mobile Search, is an algorithm that will have a “significant impact” on search results, meaning mobile-friendly sites should rank higher. The aim of this update is so users “will find it easier to get relevant, high quality search results that are optimized for their devices”. For a little more information, read the Google Webmaster Central blog.
For any more information on algorithm changes, make sure you check out the Google Algorithm Timeline we created.
Google Make it easier to Find Apps on the Search Results
More news out of last week’s SMX West is that Google indicated they are working on a new way to improve App Discovery within the standard web and mobile search.
Google’s Webmaster Trends Analyst Mariya Moeva said that they are looking into ways to enhance the app discovery through App Indexing as a way to help searchers discover helpful content within apps that they are yet to install.
For more information, have a look at the Search Engine Land article for a full breakdown.
AdWords on Android
Google also released some news that will excite the Android using account managers, PPC nanagers and business owners of the world. A fully functioning AdWords App is now available to download from the Playstore that allows users to “keep your campaigns running smoothly—no matter where your business takes you”.
The general reaction has been one of positivity, with a plethora of 4 and 5 star ratings across the reviews section, however it is yet to be seen to stand up to the most meticulous of PPC Managers. It’s also important to note that the App is to be viewed more as a companion to the Desktop version, so not all functionality will be available, however most features are there to use and Google will be sure to add more as suggestions from users come in. Despite this, we imagine it will be a handy on the move tool for those who use AdWords in their line of work.
Facebook announced here that they’ll be removing likes from inactive and memorialized accounts from business pages posts in a bid to combat inflated numbers and increase the likelihood of seeing relevant content. This means you might see a small dip over the next few weeks, however this will even out and improve consistency in the long run so is not a cause for concern. It’s also important to note that this shouldn’t be too much of an issue, as if the likes are inactive, they aren’t helping your business or insights.
If you think we’ve missed off any important stories, do let us know in the comments below.