iGaming Supershow Q&A With iGB Online Editor Jake Pollard


iGaming Supershow Q&A With iGB Online Editor Jake Pollard

In terms of delegate numbers, how did this years event compare to that of last years?

The iGaming Super Show attracted 3,487 delegates in 2014; we don’t yet have final figures for the event this year but we know that overall visitor numbers were up by 12%.


How was this broken down by type? Operator, affiliate, vendor, media, etc

Of this number 32% were affiliates.  We don’t have the data breakdown on this yet, it should be available shortly.


What has the feedback been like from the show?

The feedback has been overwhelmingly positive, with many exhibitors saying it surpassed their expectations when it came to visitor numbers, meeting different types of executives and doing business. We are naturally delighted with this.


The industry we’re in is constantly evolving. From the feedback you got, what are the challenges that affiliates and operators are facing at the moment?

  • Keeping content marketing effective in the face of Google turning up content quality dial and algorithmic filters, hence audience interest in timeliness of messaging/scripts and long-tail opportunities.
  • The potential for emerging verticals such as Daily Fantasy Sports to deliver new opportunities for affiliates.
  • Optimising for mobile as Google looks to prioritise websites that display well on these devices following “Mobilegeddon” update of April 2015.
  • Challenges related to social media marketing remain, because of unclear and varied regulations/restrictions or poor usage of the communication channels.
  • The increasing importance of personalisation to acquisition and customer engagement looks like it will only keep in growing as the tools become more sophisticated and what can be achieved with them improves.


What did you perceive to be the most talked about topic during the show?

It’s difficult to pinpoint one topic in particular but in Europe the increasing number of regulated markets means operators are looking for efficiencies and affiliates often bear the brunt of these measures. Therefore it’s about affiliates finding ways to optimise their businesses and getting the most out of their relationships with operators. Asia also continues to attract strong interest, with many companies looking for traffic in the region. We also met many start-ups looking to launch the ‘next big thing’, whether affiliates, software suppliers or new B2C concepts. Many become cynical when hearing about such endeavours, but without all these innovators the igaming industry wouldn’t be where it is today!


The next conference iGaming Business has lined up is in Berlin – can you tell us some more about this event?

Berlin is a great and vibrant city with so much going on, whether one is into art galleries, clubs or architecture. The move from Barcelona came about due to demand; we all love Barcelona but everyone was ready for a change! Moving to the Berlin Messe (conference hall) means we will are able to offer exhibitors and delegates a large purpose-built venue that should be ideal for the event. Everyone is very excited and we expect to see an increase in numbers from the show in Barcelona last year while bringing more volume to EiG!


To keep up with news and insight in the iGaming industry, be sure to check out iGaming Business


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