Link building is one of the best ways to drive organic traffic to your website and, ultimately, improve SEO performance.
Producing unique, relevant content, supported by strong technical foundations is a great way to boost SEO rankings and drive untold traffic to your desired pages.
There are many ways to build and secure high quality links, and that’s where Blueclaw’s expertise as an award-winning content marketing and PR agency comes in.
Through content campaigns, media outreach, viral newsjacking and more, Blueclaw has a team that is experienced in building organic links with high-ticket media publications that are both relevant to a specified target audience and strong enough to pass authority onto your site.
One of the most common mistakes people make when trying to gain performance boosting coverage is paying for links.
While this may provide a temporary boost to your backlink profile, search engines accurately identify spammy or toxic links that do not have a real reason for existing – and sites (and brands) of all sizes have had to deal with the consequences of Google penalties received for unnatural link profiles.
It is for this reason that Blueclaw leads the way in SEO link building and SEO outreach.
From beginning to end, our whole process has a heavy SEO focus that ensures we are targeting the right keywords, and in turn will dictate our ideation sessions and help us produce the content that will build those juicy, performance-boosting links back to your site.
Our keyword research and link analysis is regularly refreshed to ensure that the progress is maintained.
It’s vital to take an objective approach – the keywords that you might think of as driving your most profitable traffic are not as effective as you might think.
We remove all ambiguity to uncover the keyword terms that matter.
As part of our deep-dive research into the SEO landscape, we assess the off-site SEO strategies of your competitors to identify successful and not-so-successful strategies.
In addition to allowing us to make assessments about what is specifically required in off-site SEO to outrank your rivals, competitor analysis identifies the links and coverage that they have earned.
From keyword research, we look at the type of links required that will give your site a topical boost, allowing you to rank more effectively for the target keywords.
Earning links to your site from sites who already rank well for these terms is a great way of getting your site ‘in the mix’ with the most competitive of keyword rankings.
As a result, we generate a hit-list of topical and authoritative news outlets, influencers, blogs and more that should be open to featuring your brand and linking to your site.
After all, if they link to your competitors, a great piece of content marketing should unlock a great brand mention and a followed link to your site too.
We combine this understanding into an effective off-site SEO strategy of link-earning and activity that drives positive visibility in the places your brand needs to be, in order to achieve financially-significant search engine rankings.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.