Effective use of the Google Display Network (and indeed other display ad platforms) is all about making sure your brand is seen in all the right places, at the right time, and by the right people.
The Google Display Network is great for applying what you know about customers to capture their attention and showcase your products.
At Blueclaw we apply all available customer insight to ensure that display ads are targeted, attractive and effective based on customer demographics, location, interests and previous activity.
Not all display ads are created equal.
Too many brands suffer from ads that are easily ignored both visually, and in terms of meaningful calls to action.
Done right, display, remarketing and retargeting ads can amplify your brand and speed up the customer’s the decision to buy.
To achieve these outcomes, the Blueclaw team adopts rigorous PPC ad testing and refinement processes, ensuring all variables are adjusted to optimise adverts from the earliest stages to clear a path to serious profitability.
Buying online may (in theory) be a fast process but that assumes that customers are ready to make the decision to buy. Remarketing gives you the opportunity to re-engage this type of customers with targeted display advertising, relevant to their last visit to your site. Whether you’re looking to increase impulse fashion purchases, give a quote for professional services or simply increase brand visibility - remarketing is a great solution.
We intelligently make use of industry standard tools (and a few we’ve developed ourselves), if you work with us you’ll experience the difference that comes with a truly hands-on PPC advertising plan that is owned by a dedicated strategist.
Case Study
increase in bookings
reduction in cost per acquisition (CPA)
Case Study
in 20 weeks
from untapped European market