International Financial Services PPC

Summary

InstaReM are one of the world’s fastest growing money transfer and foreign exchange specialists.
Globally active and with a commitment to making financial transfers easier, the company faces fierce competition from established financial institutions.
The Blueclaw team developed a competitive, cost-effective and highly scalable PPC strategy, targeting InstaReM’s ideal audiences of international professionals.

InstaReM's goal is to disrupt the global remittances sector, with aggressive, venture capital-backed growth. The Blueclaw team's ambitious but practical PPC strategy was a perfect fit.

With a core focus on increasing transactions while building the InstaReM brand among core audiences, our AdWords PPC strategy had to be highly targeted, and focused on driving action.

International remittances are an enormous part of the global money transfer market, and InstaReM’s highly competitive and transparent fees are a major plus point for individuals who regularly transfer money.

This specific focus allowed us to avoid going head to head with major financial institutions who bid excessively on the most competitive generic keywords and phrases.

Our keyword research looked at competitor strategy, balanced by a thorough understanding of the advantages of InstaReM’s specific services. The strategy was structured around the geographies, keywords and audiences where InstaReM’s services were highly competitive and appealing.

This was key to achieving and maintaining a manageable CPA that could scale well, based on our knowledge of the lifetime value of InstaReM’s customers.

Targeting UK professionals with requirements to transfer money to the markets that InstaReM serves most effectively, such as India, Singapore, Malaysia and Hong Kong, highly specific Ad Groups were created to provide highly targeted ads while making it straightforward to benchmark performance.