PPC Reporting & Analytics
We identify risk and maximise opportunity with bespoke PPC reporting, data visualisation and statistical research
Too often, search engine optimisation, pay per click advertising and even paid social are strategy and results are described in mysterious terms. .
Even though SEO and PPC algorithms and channels are continually changing, clear and confident strategy and reporting comes from bespoke strategy, research and the intelligent use of data
From campaign strategy and setup to content marketing data enrichment, ongoing SEO management and bespoke reporting - the Blueclaw team draws on original research, statistical and analytical tools to make sure our clients start and stay on the right track.
3rd-party APIs and a Statistically Guided Strategy
Intelligent use of data is a big part of our approach to content marketing - the more data and story hooks there is for journalists and influencers to explore, the greater the scope to earn coverage and links to support off-site SEO.
Our content marketing assets are therefore frequently based on number crunching data-sets, and the incorporation of live data from 3rd-party APIs. From live Twitter analysis to weather analysis, sporting odds to Black Friday trends, our analysts love telling stories with data.
Where you have your own data, our team can analyse, enrich and add to it in order to provide greater context and identify trends and correlations to generate content marketing assets, give greater context to SEO & PPC strategy and guide conversion rate optimisation.
Whatever your industry, our experienced team can diagnose areas of opportunity and find new profitable approaches specific to your brand, customers and competitive marketplace.
Google Data Studio, Google Analytics and Custom Reporting
Reporting shouldn’t just be a backwards-looking summary of results. Pro-active analysis and evaluation of data reveals new opportunities and areas for profitable improvement.
We’re Google Premier Partners, and work across the whole Google suite of tools and platforms including Google Analytics, Google Tag Manager and (of course) Google Data Studio.
Using these platforms we help challenger brands and household names with a range of services.
Import, centralisation and enrichment of data
From Google suite data sources like Google Analytics, AdWords and Sheets, to standard SQL databases, we analyse, report and identify financially-significant insights. Overcoming departmental and technological siloes, we get all relevant data in one place to fuel truly integrated digital strategies.
Data visualisation
Google Data Studio allows for powerful data visualisation to provide at-a-glance insight to marketers and senior executives. With bar, bullet, scatter and pie charts as well as heat and geographical map visualisation, our team delivers SEO, PPC and wider digital reporting to meet the goals of multiple stakeholders and audiences.
Custom reports
The flexibility of Google Data Studio means that custom reporting for our clients is straightforward to deliver. Our bespoke approach to reporting and account management is defined by the belief that brands benefit from knowing what their digital marketing agency partners are doing, when and why.
Beyond Google Data Studio, our analysts, statisticians and SEO & PPC specialists use a wide range of tools and reporting frameworks - including a variety we’ve developed here at Blueclaw - to give meaningful insight to our clients.
Case Study
Award Winning! 102% Increase In Bookings For Royal Caribbean - SEO
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Case Study
105% Increase in Bookings for Tucan Travel - Paid Search
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316% Increase in Social Engagement for Canine Cottages
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web sessions
Awards
