For ecommerce companies, Google Shopping and ad extensions present an especially exciting range of exciting advertising opportunities – now live in dozens of countries worldwide.
With richer product information like product name, images, price and business name, there’s greater scope to give browsers the information they need to buy – and occupy more space on the search engine results page than competitors.
Shopping feeds are another unmissable aspect of paid search – with the ability to showcase products and multiple sellers directly in the search engine results page. With customers potentially making a decision to buy from your competitor without ever visiting your site, it’s essential that your shopping feed strategy performs.
At Blueclaw we’ve been running Shopping campaigns (previously known as Product Listing Ads) from the very beginning and along the way have developed an encyclopaedic knowledge of positional strategy and unique bidding to deliver the best returns.
There are clear advantages to giving search engines and their users more information via ad extensions and shopping feeds, such as:
Giants like Google and Bing are changing their offerings constantly.
Our managed Shopping Feed and Ad Extension service includes:
in 20 weeks
from untapped European market
increase in top 3 rankings
increase in transactions