For ecommerce companies, Google Shopping and ad extensions present an especially exciting range of exciting advertising opportunities – now live in dozens of countries worldwide.
With richer product information like product name, images, price and business name, there’s greater scope to give browsers the information they need to buy – and occupy more space on the search engine results page than competitors.
Shopping feeds are another unmissable aspect of paid search – with the ability to showcase products and multiple sellers directly in the search engine results page. With customers potentially making a decision to buy from your competitor without ever visiting your site, it’s essential that your shopping feed strategy performs.
At Blueclaw we’ve been running Shopping campaigns (previously known as Product Listing Ads) from the very beginning and along the way have developed an encyclopaedic knowledge of positional strategy and unique bidding to deliver the best returns.
Giants like Google and Bing are changing their offerings constantly.
As a Google Premier Partner and Bing Accredited Partner, we pass on our insights directly to clients, updating them with the advertising options that best fit their business model.
Whatever your industry, we can help your products find their new owners.
There are clear advantages to giving search engines and their users more information via ad extensions and shopping feeds, such as:
Whatever your starting point, our PPC team is here to take your advertising strategy further with an ambitious, commercial and data-driven plan.
Our managed Shopping Feed and Ad Extension service includes:
To start a conversation about how our PPC team would work with you, it’s easy to get in touch.