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135% Increase in ROI for Jewson Direct - Technical SEO

Key Results

0

Top 100 keyword rankings

0 %

ROI

0 %

Increase in revenue

Campaign Overview

Sector

eCommerce

Expertise

SEO

Jewson are a globally recognised powerhouse in the building trade. Our goal was to maximise Jewson Direct’s financial performance from SEO in an increasingly competitive online marketplace.

A leading retailer, Jewson approached Blueclaw to create an SEO strategy that delivered clear ROI and targeted tradespeople working across a wide range of sectors.

Blueclaw’s team created a strategy that focused on Technical SEO, On-Page content, and link building through Digital PR to increase rankings, traffic and sales.

The Objective

As a leading retailer, a strong online footprint that maximised ecommerce sales was the number one priority for Jewson Direct.

Targeting tradespeople working across a whole range of sectors, and many hundreds of products, Jewson required a strategy that could scale effectively while delivering clear ROI week-on-week, and month-on-month.

The Solution

Our SEO team prioritised pages according to search engine traffic and product margins. We identified landscaping, power tools and garden tools as the product categories for the greatest potential. Our strategy therefore focused on:

  • Technical, on-site SEO including product category optimisation and canonicalisation
  • On-page product content
  • Off-site link-earning focused on authoritative media publications, as well as topical industry publications reflecting the priority sectors of landscaping, power tools and garden tools

Our Results

In such a competitive eCommerce sector, an all-encompassing approach to SEO was required to increase rankings, traffic and sales – and we delivered in a big way.

7761 Top 100 keyword rankings

135% ROI

31% Increase in revenue

Get in touch with our senior team to discuss all things SEO!

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