Jewson are a globally recognised powerhouse in the building trade. Our goal was to maximise Jewson Direct’s financial performance from SEO in an increasingly competitive online marketplace.
As a leading retailer, a strong online footprint that maximised ecommerce sales was the number one priority for Jewson Direct.
Targeting tradespeople working across a whole range of sectors, and many hundreds of products, required a strategy that could scale effectively while delivering clear ROI week-on-week, and month-on-month.
Our SEO team prioritised pages according to search engine traffic and product margins. We identified landscaping, power tools and garden tools as the product categories for the greatest potential. Our strategy therefore focused on
In such a competitive ecommerce sector, an all-encompassing approach to SEO was required to increase rankings, traffic and sales – and we delivered in a big way.