Mobile Phones Direct is the largest independent mobile phone retailer in the UK.
Operating entirely online, the company has a great reputation in a market characterised by strong competition from high street retailers, phone manufacturers and operators.
We worked to support MPD’s ecommerce site migration, and continue to provide SEO and pay per click (PPC) advertising services – with incredible results in terms of traffic, transactions and sales.
Our goal for the integrated SEO and PPC strategy has always been to increase sales, while keeping the cost-per-transaction as a low as possible to maximise profitability – but our starting point was the site migration project.
Starting afresh allowed us to ensure that the new site was correctly structured from a technical perspective, and a great basis to build out a highly effective ecommerce SEO strategy focused on content marketing, technical performance improvements and PR-led link earning.
Once the ecommerce platform was established, it was time to start turning up the volume on the amount of traffic sent to the site through integrated SEO and PPC advertising.
In a competitive sector, our SEO strategy has delivered top rankings for terms including –
The PPC strategy was guided by the same continuous analysis and competitor benchmarking as the SEO approach, forming a strongly integrated plan to organic and paid performance that is always balanced, relentlessly-targeted, cost-effective and continuously profit-seeking.
In PPC, smart targeting by device (e.g. iPhone ads targeted to IOS users with a specific bidding strategy), running timed ads to coincide with key events, launches, seasonal trends and more, while making use of various early release Google Betas has enabled the Blueclaw team to continually experiment, segment and find new ways to deliver value.
Mobile Phones Direct is a great independent UK success story.
Facing competition in search from phone manufacturers, operators and other retailers, MPD has demonstrated that integrated strategy can deliver unambiguous results.
The clear standout success story in the industry, Mobile Phones Direct is an example to all eCommerce businesses about the valued of integrated paid and organic search.