Following the support we provide MPD during their eCommerce site migration, the brand approached us to develop an integrated SEO and PPC strategy that would not only increase sales, but keep the cost-per transaction as low as possible in order to maximise profitability.

Starting afresh with the site migration allowed us to ensure that the new site was correctly structured from a technical perspective. This served as a great basis to build out a highly effective, integrated eCommerce strategy.

From an SEO perspective, our strategy was data-led and utilised content marketing, technical performance improvements, and PR-led link earning. This approach focused on increasing rankings for terms such as “phone contract deals”, “mobile contract deals”, “best contract deals” and more.
Our PPC strategy was guided by the same continuous analysis and competitor benchmarking as the SEO approach, forming a strongly integrated plan to organic and paid performance that is always balanced, relentlessly-targeted, cost-effective and continuously profit-seeking.

In PPC, smart targeting by device (e.g. iPhone ads targeted to IOS users with a specific bidding strategy), running timed ads to coincide with key events, launches, seasonal trends and more, while making use of various early release Google Betas enabled the Blueclaw team to continually experiment, segment and find new ways to deliver value.