Our award-winning “Your Brain on Poker” piece was created for Bwin’s PartyPoker brand, to help them acquire high-end backlinks and quality traffic within the highly competitive Poker SERPs.
PartyPoker briefed us to create a piece of content for search marketing aims that would attract backlinks from a variety of high authority sources, as well as social shares and media coverage.
To successfully fulfil these aims the content needed to be innovative and creative, building a newsworthy buzz that would attract interest from news and blog sites, and be readily shared by social media users.
Upon completion, our Content and Online PR team outreached the piece to a variety of pre-researched outlets, including bloggers and mainstream media, as well as seeding on various social media/content platforms.
We focused our outreach process on niche poker sites and blogs, sports sites and social bookmarking activity.
We far exceeded Party Poker’s expectations and the piece continues to generate high quality links due to its evergreen nature.