SkyBet’s Sporting Life site is one of the top sporting news sites in the UK, with a heritage that goes all the way back to the Victorian era.
To maintain and increase its reputation and reach, Sporting Life must continually reach new audiences – the first major site migration in 12 years was therefore a major project that had to maintain search engine visibility and future-proof the site.
Blueclaw on-site technical SEO team was tasked with working with Sporting Life’s development partners to protect and perfect the brand’s search engine performance – with fantastic results.
The site was subject to a complete rebuild and Blueclaw were approached to manage all SEO aspects of the site migration. Our on-site SEO specialists consulted on the optimum structure and content of the new site to ensure the site followed all SEO best practice to inform the extensive development work of Sporting Life’s development partners.
A number of technical on-site optimisation tactics were implemented in order to achieve these great results, including: