Within 20 minutes of revealing that the Queen had won at least £7 million from her involvement in horse racing, the Daily Mail, The Times, The Mirror and The Telegraph were in touch.
To meet their print deadline, we were busy well into night sourcing additional quotes and providing assistance where required. The next 3 days were a whirlwind of PR and link earning success, and what started with the four UK nationals quickly grew..and grew…and grew…
By the time coverage had started to slow down, we had tracked over 120 top tier links with over 25,000 social shares. All of this coverage was won based purely on the right data-driven content marketing at the right time – and a lot of tenacity from our PR team.
Without the need for a specific on-site content marketing asset, all links simply pointed to the root domain of our client, MyRacing for maximum SEO value.
710% Increase in Search Visibility
10x Increase in Keyword Rankings
120+ Links Earned
The link equity soon kicked in and the MyRacing site experienced a huge uplift in their top 20 ranking keywords and overall search engine visibility.
The icing on the cake was the campaign being recognised at the 2018 European Search Awards for Best Use of PR in a Search Campaign – a great result!
The passion for all things Royal translated into coverage (and SEO-boosting links) from:
- Harpers Bazaar
- Business Insider
- Huffington Post (Canada, Japan and Italy)
- Yahoo Travel and Leisure
- The Independent
- The Mirror
- The Irish Mirror
- …and many more
Get in touch with our senior team to discuss all things Content Marketing and Digital PR!Contact us today!
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Bond in Numbers: 53 Links + 78 Pieces of Coverage From Content Marketing & PR
from PR-driven content marketing