Experts in Financial & Forex Search Marketing

Digital Marketing is an integral part of the growth strategies set out by both B2B and B2C brands operating in finance-related sectors. Due to the fast-moving industry, financial service providers often find themselves operating in rapidly expanding markets with competitors cropping up at an exponential rate. And with the number of brands continuing to grow so does online competition, as SERP results become increasingly saturated with viable options.

Digital Marketing for financial services is not only a cost-effective way to carve out your place in the SERPs, but when done correctly, serves as a key way to generate new leads and ensure your brand’s longevity. Focused on the unique requirements of consumers in this sector, digital marketing activity such as SEO, PPC, Content Marketing and Digital PR can provide an unparalleled avenue to convert traffic into tangible ROI.

From credit card to short-term loan providers, and car insurance to FOREX currency trading operators, challenges often faced by both new and existing brands working in finance-related sectors include:
- Duplicate and Poorly Written Content
- Algorithmic Link Penalties
- Page Structure Issues

Digital marketing for financial services is known for the distinct set of challenges that it commonly presents. With our comprehensive understanding of what it takes to develop successful finance-led Content Marketing, SEO and PPC campaigns, our experienced team is not only uniquely positioned to help you overtake your competition, but keen to assist in taking your brand forward and increasing your bottom line.

Engaging a target audience with such a complex topic as finance is often the biggest challenge faced when developing a content-led search marketing campaign in the finance and forex money trading sector. However, our team is experienced in developing powerful ideas that really connect brands with their audiences and deliver online visibility, all while providing a significant return on investment.

Our multi-faceted approach focuses on utilising our expertise to develop a data-led, bespoke strategy built on the following services:
- Paid Media
- Organic Search
- Content Marketing

As many finance companies lack a tangible product to help establish their brand and reputation, creating a strong online presence that bridges the gap between online and offline trade has never been more important.

With so many niche areas of finance to excel in, engaging with a digital agency that specialises in your sector is a crucial part of success. At Blueclaw, we understand the importance of industry regulations, the unique needs and requirements of customers perusing the sector, and the necessity of a bespoke strategy that doesn’t just target generic customers.

We will work with you to move past your competition, maximise your position within your niche, and identify opportunities for growth that deliver a tangible boost to your bottom line.

We have extensive experience working within a number of finance sub-verticals across SEO, Content Marketing, Online PR and PPC, and we’re keen to use this experience to maximise your digital marketing investment.

With over 13 years of experience, we excel in numerous competitive financial sectors including credit cards, short-term loans, car insurance, Forex currency trading, and more. Our clients, past and present, include successful brands such as Morgan Stanley, Moneyboat, TransferGo, and InstaRem, where we provide services nationally and internationally.