Buying Links vs Digital PR – A study into link acquisition in the iGaming Sector
Having spent over 10 years of his SEO career working with some of the biggest iGaming operators and affiliates, Sam has developed a speacliasim in the sector and will be taking on the popular topic of Buying Links vs Digital PR. In his talk, Sam will be looking at some of the most popular broker links in the Sportsbook and iGaming space to determine their link worth and the effects of spending SEO budget on guaranteed paid links vs the impact and risk of Digital PR.
How to Create Stand Out Campaigns Organically in the iGaming Sector
With over 7 years of experience in iGaming, Hayley will be taking us through Blueclaw’s tried and tested approach to organically building links through Content Marketing and PR. Hayley will also cover what topics work best when it comes to iGaming campaigns and how to build relationships with journalists to gain coverage you dont have to pay for.