iGaming SEO & Gambling Marketing Since 2010

Forecasted to reach a total worth of £57.73 billion by 2022, the global iGaming industry is one that’s constantly evolving, expanding and advancing. With new competition entering the market on a daily basis, the process of developing a winning marketing strategy that puts your brand in front of the right audience has never been harder.

Through the use of digital marketing tactics that are strategically developed for casinos, iGaming operators and affiliates, marketers are able to improve the visibility of their brand’s organic search listings, generate qualified leads and visitors, and ultimately increase ROI.

Whether the platform be a Sportsbook, Casino, Poker, Bingo, Slots or Lottery site, challenges often seen by both new and existing brands operating in the iGaming sector include:
- Javascript SEO
- Creating unique and relevant SEO-friendly content
- Backlink profile penalties
- Organic link building

Whether your brand is new to the iGaming industry or backed by years of experience, our team of experts will work with you to find an approach that helps you meet your goals.

Following an in-depth audit of your existing accounts, our multi-faceted approach focuses on utilising three key techniques:
- On-Page SEO, the process of optimizing both the content and HTML source code of individual web pages.
- Off-Page SEO, increasing the authority of a site through building relevant and authoritative links.
- Technical SEO, strengthening the fundamentals of your site, from page speed and redirects to site maps and URLs.

Taking into account the many verticals within the online iGaming space (and the unique requirements that come with them), we call on our long-standing global experience to produce a strategy that’s not only bespoke to each of our clients, but provides exceptional ROI.

Given the fast-paced growth and competitive nature of the iGaming industry, it is no surprise that many brands find competing for the top of the SERPS to be a difficult task. In some cases, various brands opt to pay their way into strong positions, while others focus on utilising long-term digital strategies to nurture free, organic traffic over a significant period.

Investing in a digital strategy that’s both bespoke and created by experts that are well immersed in the iGaming industry is crucial. Over the years we have developed specialised strategies that use organic tactics to drive authority into your domain and deliver keyword expanse - no matter what stage your website is at. Whether you’re in year one or year ten, we understand and address the challenges faced by iGaming brands around the world.

At Blueclaw, we understand the unique challenges the iGaming industry faces. That’s why we provide a cost-effective solution that not only identifies opportunities for growth but delivers tangible results that boost your ROI and bottom line.

With over 13 years of experience in the iGaming industry, we excel in numerous competitive markets, including Europe, The Middle East, Asia, Australasia, Latin America, Canada and the US. Our clients, past and present, include successful brands like OLBG, Free Super Tips, Betway, ProTipster, Sky Bet, PartyPoker, NetBet and more.

Given our expertise, our team actively contributes to leading iGaming publications and are regularly positioned as thought-leaders and expert speakers at industry facing events, including ICE, the iGaming Supershow and the London Affiliate Conference.