Data Insights & Attribution

We’ll help you establish, track and adapt your business goals and monitor the most important actions on your site to see which implementations are working and which need adjusting. Our team will ensure that we’re tracking performance metrics that provide essential feedback, optimise performance, and deliver tangible results.

We have years of honed Google Analytics experience that allows us to implement and monitor key metrics from demographics tracking and bounce rates to enhanced eCommerce link attribution and traffic sources. We also focus on turning consumer data into actionable insights through exhaustive audits that help you make the most of your site traffic.

We know data insights and analytics are crucial to business development, and that’s why our team prioritises aligning your reporting with your primary goals to make sure you can benchmark yourself against competitors, and integrate the findings into your overarching growth strategy.

Our team is Google Analytics Certified, allowing us to implement outcome-focused data insights that result in impactful business growth. Whether you’re looking for a new analytics setup, support on your existing implementation, strategic advice or training across the Google suite, our data team is on hand to help.

We utilise Google Tag Manager and Analytics in conjunction to access vital customer data and make changes to our client’s data management and marketing strategy, allowing you to make the most of your digital channels. We extract key data points to enhance your understanding of your audience and improve conversion rates.

Our data services don’t stop at setting up your GA account and creating digestible reports - we also audit your account to see what your business needs to succeed. This includes the creation of a tracking matrix and full support with implementation and identifying which features you’d really benefit from - including enhanced eCommerce tracking.

Our data strategy is designed to be implemented with minimal reliance on a development team for faster turnaround time, meaning your resource is freed up to work on other site aspects that need improvement. We’ll also utilise data insights to dictate any design changes to your site that will improve the customer experience and boost traffic.

We’ll use data insights to predict which trends and behaviour patterns will offer a tangible return on investment for your business and keep you ahead of your competitors. Our predictive modelling also allows us to optimise your marketing campaigns, improve business operations and reduce investment risk to help you attract, retain and grow profitable traffic.

We know that understanding your target audience is crucial to business development, and that’s why we comprehensively report on your site’s user journey to identify opportunities for improvement and expansion. We also offer ad-hoc consultancy to help address any user journey issues you may be facing, helping to get your site back in shape quickly.

With improved data insights come opportunities to increase conversion rates. Our data services can help you make more of your existing traffic and identify any missed potential through A/B testing, multivariate experiments and user analysis, while also furthering your wider business goals.

Read More

Our team prides itself on producing digestible, highly-intuitive reports that monitor the performance of your site and key social channels to help you get visibility of your data. We’re used to handling large quantities of data, so if you’re looking for top-level revenue reporting, as well as program and channel-specific metric monitoring - we’ve got you covered.