Keyword Research & Market Analysis
Keyword research is the bedrock of SEO, using market research to fuel search engine superiority
Anticipating how customers search and how their queries can be answered is at the heart of search marketing.
What is keyword research?
Keyword research is the starting point of any effective SEO strategy. We begin with in-depth research into customer needs, questions and even emotions to build up an SEO strategy that gets the right people to the right pages of your site, at the moment they’re most interested.
Keyword research is the bedrock of off-site and on-site SEO strategy and, crucially, allows us to provide clients or prospective clients with traffic projections, conversion performance and hard evidence with which to build KPIs as part of a transparent ongoing strategy.
Building Keyword Targets
We start with extensive research to gain an intimate understanding of your business, your competitors and the true SEO opportunity for your business.
Competitor analysis helps us to understand your position in the market and how your strengths and weaknesses compare against your rivals in the online space. This enables the Blueclaw team to develop strategies that are ambitious but realistic, and grounded in real-world data.
By combining this SEO insight with a deep understanding of the competitive marketplace, your unique selling points and the keyword terms that are most financially significant to you, we ensure that your keyword strategy is relentlessly commercial and supports a wider SEO strategy that moves your business forward.
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Case Study
12 Million Indexed URLs for Sporting Life - SEO and Site Migration
0 million
indexed URLs
0 +
visitors per day
Case Study
International Market Insight and Industry Analysis for Morgan Stanley
Case Study
726% Increase in eSports Betting Rankings for OLBG
0 Links
Built
0 % Increase
in eSports Betting Rankings
Awards
