PPC Shopping Ads & Ad Extensions
Maximise AdWords value and give your customers the power to buy
Across Google, Bing and the myriad of paid social channels, there’s an ever evolving range of ways to target your perfect audience of potential customers, beyond standard PPC headlines, URLs and copy.
Ad extensions are valuable aspects of an integrated PPC strategy, with new developments all the time that allow you to equip your potential customers with the information they need to make a purchase, including:
- Contact numbers
- Reviews
- Seller Ratings
- Locations
…and more - all in a single advert.
Our Adwords approach will earn your campaign more qualified clicks to maximise ROI all at a lower CPA.
Google Shopping and Ad Extensions
For ecommerce companies, Google Shopping and ad extensions present an especially exciting range of exciting advertising opportunities - now live in dozens of countries worldwide.
With richer product information like product name, images, price and business name, there’s greater scope to give browsers the information they need to buy – and occupy more space on the search engine results page than competitors.
Shopping feeds are another unmissable aspect of paid search - with the ability to showcase products and multiple sellers directly in the search engine results page. With customers potentially making a decision to buy from your competitor without ever visiting your site, it’s essential that your shopping feed strategy performs.
At Blueclaw we’ve been running Shopping campaigns (previously known as Product Listing Ads) from the very beginning and along the way have developed an encyclopaedic knowledge of positional strategy and unique bidding to deliver the best returns.
Proactive PPC for maximum ROI
There are clear advantages to giving search engines and their users more information via ad extensions and shopping feeds, such as:
- Maximised presence in the SERPS – they take up more real estate on the search engine results page to capture attention and maximise impact
- Enhanced value: extensions and feeds make your ads go further with contextual info that gives users the power to confidently click - or not click if they’re not actually a potential customer.
- Customer-focused ads – different ways to engage such as click-to-call give customers a variety of ways to buy
Giants like Google and Bing are changing their offerings constantly.
Our managed Shopping Feed and Ad Extension service includes:
- Product feed setup, including custom ad bidding strategies for each product line and service
- Ad extension setup and curation to maximise visibility in search engine results
- Sophisticated segmentation to increase ad relevancy, lower cost per click and continuously improve ROI
- PPC framework audits and competitor analysis
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Case Study
2700+ New Customers for InstaRem - International Financial Services PPC
0 + new customers
in 20 weeks
0 % new European customers
from untapped European market
Case Study
162% increase in enquiries for the UK's finest first class travel specialist
Case Study
83% Increase in Top 3 Rankings and Eight Figures of Revenue for Mobile Phones Direct
0 % increase
in top 3 rankings
0 % increase
in transactions
Case Study
700+ Backlinks for PartyPoker: Your Brain on Poker
0 +
Referring Domains
Global
Coverage
Awards
