We are pleased to announce that Blueclaw has been nominated for the UK Search Awards in three categories. Our content marketing for bwin.party, including The Billion Euro Game, NBAFaceoff.com and Your Brain on Poker, has been nominated for Best Use of Search - Gaming and Best Use of Content Marketing. Our competitor analysis tool, MarketScout was shortlisted for Best Search Software Tool.

The UK Search Awards recognise SEO, PPC and content marketing of outstanding achievement either by organisations within the UK or those outside the UK delivering campaigns to the UK market. The UK Search Awards receive hundreds of entries so we are very pleased to have been selected as a top entry in a very competitive pool of search marketers.

The brief for our content marketing for bwin.party required that we provide several pieces of content that would help develop buzz around the UEFA Cup Final, the National Basketball Association season in 2013/14 and online poker. We also set out to earn high quality editorial links in international markets and increase brand awareness via press coverage and social shares.The result was the production of three unique, visually striking pieces of content marketing.

Your Brain on Poker has done especially well, gaining several links on Wikipedia as well as a lot of attention on social media, where it was referred to as an ‘inspiring’ site. Your Brain on Poker has already won CSS Awards Site of the Day and CSS Winner Site of the Day.

MarketScout is a tool that combines link data from Majestic with social media data from Buzzsumo. We designed MarketScout with ease of reporting in mind. It shows in a concise, easily understandable format where clients’ businesses stand in comparison with competitors in both links and social media presence. Two new versions of MarketScout will be released in 2016.

The UK Search Awards winners will be announced at an awards ceremony in London on 26 November.