Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content.
This gives search engines a chance to not only crawl and index your online content, taking note of keywords and other traditional HTML signifiers of relevance, but to understand the context and intent of your pages.
Some common implementations include: Your ‘NAP’ (name, address, phone), specific business details, reviews, articles, events, products, people, organisations, recipes – but there are countless extensions.
We understand the current possibilities and limitations of structured data and will analyse your site’s content and pages to draw up a list of possible implementations.
While not a direct ranking factor, including richer information such as reviews and images can increase click through rates and increase your prominence in the SERPs. We’ll ensure that your site is taking advantage of this opportunity wherever possible, maximising the real estate you take up in search engine results and displacing competitors.
The syntax for this kind of data can be confusing. To ensure that it’s properly implemented we can mark-up specific pages with all the appropriate data, or provide templates and examples for you to deploy across your site.
Whether you’re new to structured data or have existing examples already on your sites, we’ll test every implementation to ensure that the data is correctly formatted and interpreted by search engines.